Most D2C brands spending ₹3L+/month have ₹50,000–₹5L in recoverable waste sitting in their account right now. We find it in 7 days.
The Problem
The money you're losing isn't in your reports. It's in the gap between what Meta tells you and what's actually happening in your store.
Meta doesn't turn them off. Your team doesn't always catch them. But they're spending — quietly — every single day. In most accounts we audit, 15–30% of active ad spend is going here.
A product sells out. The ad keeps running. Every click is a paid visit to a dead page. We've seen brands spend ₹8–12L on out-of-stock traffic in a single month without realising it.
Every brand we've audited has had at least ₹50,000/month in recoverable waste — ads they could pause today, traffic they could redirect, and audiences they could stop chasing.
That's not a prediction. That's our track record. We've never done an audit and found zero waste.
What We Audit
Meta shows you clicks. Shopify shows you orders. Google Analytics shows you traffic. None of them shows you the full picture. We do.
Every campaign, ad set, and ad checked for actual sales. Dead ads flagged by name. Budget mapped against ROAS at the ad level — not just campaign level.
Inventory cross-checked against running ads. Abandoned cart value pulled. Discount code usage analysed. Product margins mapped against ad spend.
Bounce rates by ad and landing page. Funnel drop-off points. Mobile vs. desktop gap. Attribution paths that Meta doesn't show you.
Which age group, gender, placement, and location is giving you the best return per rupee. Where you're overspending on the wrong people.
Which products are actually making money after you subtract ad spend. Which ones are getting budget because of gut feel instead of margin.
Repeat purchase rate, cohort LTV, and new vs. returning split. Are you building a brand — or paying for every single sale forever?
What You Receive
Not a 50-page PDF full of graphs. Each report answers one question you've been trying to figure out for months — with your actual numbers, not benchmarks.
Every ad that spent money and got no sales — sorted by rupee wasted. Ready to paste into Meta Ads Manager and start pausing today.
Your real repeat buyer profile — what they buy first, what they buy next, which audience segment they came from. Use this to build lookalikes that actually work.
The exact step in your funnel — ad click, landing page, cart, checkout — where you're losing customers. With the rupee value of fixing each one.
Ads with decent CTR but zero purchases. Ads that converted well 3 months ago but have been exhausted for 6 weeks. A clear kill list with what to replace them with.
Actual contribution margin per SKU after ad spend. You might be scaling your worst-margin product because the ROAS looks good on Meta.
Your real Meta attribution — accounting for view-through, assisted conversions, and the sales Meta is claiming that are really coming from email or organic.
What % of orders use a code. What it's costing you in margin. Whether it's a retention tool or a discount addiction you've accidentally trained your customers into.
What to do this week, what to do next month, and what to fix in 90 days. Specific actions, in order of rupee impact. Not vague "optimisation suggestions."
The Process
Confirm your spot. Onboarding form arrives within 24 hours.
You share read-only access to Meta Business Manager, Shopify, and Google Analytics. We can't change anything in your account.
Our AI scans every data point. We validate the findings by hand — so nothing is automated nonsense.
We take you through every report on a 45-minute call. You ask questions. We have answers specific to your account.
Investment
Diagnostic Audit — One-Time
Full audit across Meta Ads, Shopify & Google Analytics. 8 reports. 7-day turnaround.
What's included
If we don't find at least ₹50,000/month in recoverable waste, you pay nothing. We've never had to honour this. Every single account we've audited has had more than this sitting in it. But it's real, and it's in writing.
After the audit, if the findings reveal fixes that need hands-on work — campaign restructures, automation builds, workflow setup — we scope a custom "Build" phase. Separate engagement, separate price, zero pressure.
Because we want this to be a complete no-brainer decision. If we find ₹50K in monthly waste — which we always do — you've made 3x back before the first week is over. The audit pays for itself in the first finding.
Who This Is For
High SKU count, constant stock movement, and heavy Meta dependency. Out-of-stock waste and creative fatigue hit you harder than any other category.
Subscription models, repeat purchase dependency, and LTV gaps your in-house team can't diagnose without cross-platform visibility.
High AOV means one misattributed conversion or one dead audience segment costs you a lakh. We find exactly where the number went.
Why Us
Smashed manages Meta ads for 50+ e-commerce brands right now. Every month, we're inside dozens of accounts — watching the same patterns repeat across every brand that doesn't have cross-platform visibility.
The issues we find in audits aren't theoretical. They're the exact same things we catch and fix inside the accounts we manage: dead creatives that nobody paused, stock that went live before the ads were turned off, discount codes conditioning customers to never pay full price.
The AI Audit is how we package 2+ years of that institutional knowledge — compressed into 7 days, at a price that makes the decision easy.
Every month you wait is another month of dead ads spending, out-of-stock products eating clicks, and wrong audiences burning budget.
Book the Audit — ₹15,000 →Read-only access. 7-day turnaround. Fixed price. Zero surprises.